Go Behind the Scenes of His Sexy New Campaign, Theo James Is the Face of Hugo Boss’ Latest Scent.
You may know him as “Four” in the wildly popular Divergent series, but now, Theo James has landed his own (sexy) gig as the new brand ambassador of Boss Parfums’ newest fragrance, Boss the Scent. The actor stars alongside supermodel Natasha Poly in the new campaign. Heads up, it’s a steamy one. Shot by renowned fashion photographers Mert Alas and Marcus Piggott, the British actor, 30, gives his best brooding looks for the new ads.
James said in a statement, “I’m honored to be representing BOSS Parfums as an ambassador in their latest perfume campaign,” he added “I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”
The seductive scent is touted as a mix of ginger, lavender and its hero ingredient, Maninka fruit, which also happens to be an aphrodisiac. So it’s no surprise wearing a scent — and this scent specifically — is a regular part of his everyday routine. “I think how you smell is very important,” James says. “I think it becomes a part of you as a person, and people recognize you for that smell.”
“I am classic,” he said. “A bit on the wrists and then on the sides of the neck — the back of the neck is where it is, actually.” Along with appearing in the print ads, James also stars in a TV spot for the scent, created by Oscar-nominated director Darren Aronofsky, and featuring music by The Weeknd.
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